Ori Keren, Co-founder & CEO at LinearB first started programming in BASIC in 5th grade, after his parents bought him a Sinclair Spectrum ZX. "A few months later I saw that my friend’s older brother had the same computer, and he was typing in commands using a language called BASIC. He built these funny little programs that did arbitrary things, like guess the number or play basic music using the ‘beep’ command. To me this might as well have been magic, my friend's brother a powerful sorcerer. At that moment, a fire lit inside of me, and it never went away," Kerin said. He landed his first developer job in 2000 and eventually became a vice president of engineering. Two years ago he co-founded LinearB. "As CEO I don’t get to write as much code as I used to. But I do love helping other dev leaders translate engineering activity to business success through data and metrics," he said.