Lara is responsible for the Identity Governance and Administration solutions in the Micro Focus Identity and Access Management portfolio. She is also involved with the company's Data Access Governance solution marketing. Lara's main aim is to help enterprise software companies differentiate themselves in high-growth, competitive markets. Using proof points that resonate, she identifies top differentiators and business outcomes that build consensus across buying teams for purchasing decisions. Most of her career has been spent at two cybersecurity companies (Entrust and TITUS), both of which she joined at the startup stage and helped build into established market leaders.